TWIZZLEBIRD | Web Design Chester

Proposed changes to internet regulation could be bad for business and personal freedom

Before I start, for clarity, this isn’t a partisan rant but a concern about online freedom and the way the web works.   Pawing through the fine print of the Conservative election manifesto journalists have uncovered a deeply worrying statement of intent regarding their intention to radically overhaul the way the web is policed. It…

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5 facilities & features to increase conversion

Beyond the basics that all websites need to market a business, there are some additional features that can be added to go further to engage visitors and turn them into customers.      Live chat This is a very common feature nowadays but can be very powerful if used well. Most of us use Live…

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Conveying legitimacy with your website – part 2 Quality & Expertise

Quality & expertise Once the basics are in place, the next level of legitimacy is proving your expertise and showing what you offer is of sufficient quality. This is a huge subject but here are just a few ways to convey quality and expertise…   A high quality, robust website  If your website is high…

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Conveying legitimacy with your website – part 1

Last week I talked about 5 ways you could be turning your customers away. It struck me that there is so much to share with you on this, that I’m going into this subject matter a bit deeper over this 2 part post. Showing that you’re legitimate is the first step to building trust. As…

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5 ways your website could be turning customers away

  There are many ways your customers could be discouraged or even scared off from using your website, here are just 5 of those ways…   1. Signs of illegitimacy The internet can be a risky place, with the likes of online fraud, identity theft and phishing being uncovered all the time. It’s essential for…

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5 ways your website can inspire your customers

Inspiring your customers is vital in the sales process. Arguably more important today than ever before, not least because as customers we are more indulged and catered for than ever before.    5 ways to inspire your customers on your website  Fabulous photography Globally we’re estimated to take over 1 trillion digital photos again this year….

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Web design: It’s no longer enough to look professional

Back in 2010 when we first opened Twizzlebird, many small business owners simply wanted a professional online presence. Back then we were still having to make a case for the need to be online. Having a website that looked professional: a working properly, using legible fonts, a colour palette that didn’t clash and where everything…

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5 ways to show your indie’s authenticity in a fake news world

We’re in the midst of pretty weird political and cultural times. Most of us are feeling election fatigue and we have weeks of campaigns and slogans and soundbites ahead of us. Then there’s Brexit. Then there’s all the other “stuff”. Culturally I think we’re in a state of uncertainty, not only about the future, but about…

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International Women’s Day #BeBoldForChange

Happy International Women’s Day 2017! This year the theme is #BeBoldForChange which got me thinking about the action I could take to help bring about parity for women more quickly.    A sense of inequality doesn’t strike me on a personal level very often. I’m a business owner, an equal partner in it with Dave. I…

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The chains are now imitating the independents – what can indies do?

Last week it was revealed that Waterstones had opened 3 stores under different names, a move that their chief exec’ explained was because they wanted the new stores to have “…a more independent feel…”. After Tesco’s “fictional farms ” last year where does all this imitation leave the real independent businesses?    Independent businesses still offer…

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