Better the blogger you know
Blogging has become a useful, powerful and sometimes detrimental addition to the world of marketing and selling.
Bloggers and video blogger (vloggers) are the new reviewers for the masses, passing instant judgement on anyone and anything that registers on their radar. Often interlinked with social media and whatever’s trending around the web, bloggers can be much more relevant than print media and as fast and up-to-date as the quickest news feeds. How blogging can affect your website, business or product is something we at Twizzlebird think is an area you should be aware of.
The positive aspects of positive feedback and opinions from bloggers are many and multiple. As Oscar Wilde once said, “There is only one thing in life worse than being talked about, and that is not being talked about”. This is never truer than in the digital age. When you’re reviewed, you’re reaching a wider audience than you may be already and it may well be your exact target audience. If the blog’s readers are tuning in to that particular site, there’s a good chance there will be some kind of crossover that will be of interest to them. Publicity and ‘clicks’ are all important, whatever you’re selling, so welcome blogger attention and use it to your advantage if you can.
…And the bad
Of course, there’s a flipside to any kind of publicity and blogging is no exception. The downside is that anyone can become a blogger. Like reviewers on sites such as Amazon or Trip Advisor for example, they can affect peoples’ perceptions, either positively or negatively – purely based on their own opinion and taste. This is with or without the expert knowledge or objective stance normally required for such judgements. There is no set criteria to become a blogger and no test to pass. If someone doesn’t like you, your business or product they are more likely than ever to share it with the world. In fact contemporary communication is geared to share, to diffuse, to rate anything and everything, and bloggers are an integral part of this wider process.
Regardless of whether you find that bloggers like or dislike you, it’s best to try and keep on good terms with them. Your best bet is to contact them – preferably in a public forum, rather than privately – and build a relationship with them. The easiest way to do this is via their ‘comment’ section, or mutual links via social media. If they like your work, then there may be other ways in which they can help promote you – perhaps they can endorse you elsewhere or you can incorporate some of their views into your future work and take their comments on board. If they don’t like you, then thank them for taking the time to write about you and express disappointment that they weren’t as impressed as they should have been. You never know, you might persuade them to change their minds! However you find your experiences with bloggers, remember: it’s often a two-way street – you can enjoy the acclaim and admiration of a positive blogger, but the blogger can also benefit by associating themselves with your brand or product too.